/ ABOUT THIS PUBLICATION
The Tissue Industry Review is a knowledge platform covering the global tissue converting industry — founded and funded by Birla Hi-Tech Machines, one of India's oldest tissue paper machine manufacturers.
India's tissue market illustrates the industry's knowledge gap sharply. According to Euromonitor International's analysis in Tissue World Magazine, over 80% of India's tissue market consists of unbranded products — a direct consequence of fragmented supply and low consumer awareness. The knowledge to change that exists. It just isn't reaching the people who need it.
Source: Tissue World Magazine / Euromonitor International, December 2024
The Tissue Industry Review publishes editorial articles, industry news, and guest contributions from across the tissue converting sector. Editorial content is written independently — it is not product marketing. Company news and product content from Birla Hi-Tech Machines is published separately, at birlahitechmachines.com.
/ WHAT WE COVER
Every article we publish falls into one of six categories, each addressing a different decision tissue converting professionals face.
Machine Buying Guides
What to buy, what to avoid, and how to evaluate suppliers.
Industry News
Developments in the global tissue converting industry.
Business of Tissue
Operations, margins, growth, and running a converting business.
Export & Markets
Market sizing, export opportunities, and demand analysis.
Technical Knowledge
How machines work, maintenance, and process optimization.
Exhibitions & Events
Trade shows, industry events, and what happened there.
/ FOUNDED & FUNDED BY
The Tissue Industry Review is founded and funded by Birla Hi-Tech Machines, one of India's oldest tissue paper machine manufacturers. With a family heritage in tissue machinery dating to 1977, when Shri P.L. Birla pioneered India's first paper napkin machine and earned the Bharat Ratna Visvesvaraya Award in 1986, Birla Hi-Tech Machines exports to 22 countries and holds the longest warranty in the Indian tissue machine industry — 18 months.
The publication is editorially independent. Our goal is to publish knowledge that helps the industry — not to sell machines. When we have a perspective on products, we say so.
Visit birlahitechmachines.com →1977
Family heritage since
22
Export countries
18 months
Industry-longest warranty
/ EDITORIAL STANDARDS
01
We write for practitioners, not for search engines.
Every article is written to answer a real question that a tissue converting business owner, plant manager, or machine buyer would actually ask.
02
We are transparent about who publishes this.
The Tissue Industry Review is founded and funded by Birla Hi-Tech Machines. Editorial content is written independently and is not product marketing. Company news and product content from Birla Hi-Tech Machines is published separately at birlahitechmachines.com, not here.
03
Editorial content is independent of the publisher.
The Tissue Industry Review does not publish Birla Hi-Tech Machines product marketing. Articles are written to serve the reader's decision, whatever the conclusion. Company content lives on the manufacturer's own site.