/ ABOUT THIS PUBLICATION
The Tissue Industry Review exists because the tissue converting industry has a knowledge problem. Machine brochures tell you what a machine does. Nobody tells you what to buy, when to expand, which markets are growing, or how to avoid the mistakes that cost converting businesses years of profitability.
India's tissue market illustrates this gap sharply. According to Euromonitor International's analysis in Tissue World Magazine, over 80% of India's tissue market consists of unbranded products — a direct consequence of fragmented supply and low consumer awareness. The knowledge to change that exists. It just isn't reaching the people who need it.
Source: Tissue World Magazine / Euromonitor International, December 2024
We publish that knowledge. Independently, practically, and without selling anything.
/ WHAT WE COVER
Every article we publish falls into one of six categories, each addressing a different decision tissue converting professionals face.
Machine Buying Guides
What to buy, what to avoid, and how to evaluate suppliers.
Industry News
Developments in the global tissue converting industry.
Business of Tissue
Operations, margins, growth, and running a converting business.
Export & Markets
Market sizing, export opportunities, and demand analysis.
Technical Knowledge
How machines work, maintenance, and process optimization.
Exhibitions & Events
Trade shows, industry events, and what happened there.
/ PUBLISHED BY
The Tissue Industry Review is published by Birla Hi-Tech Machines, India's oldest tissue paper machine manufacturer. With a family heritage in tissue machinery dating to 1977, when Shri P.L. Birla pioneered India's first paper napkin machine and earned the Bharat Ratna Vishvesvaraya Award in 1987, Birla Hi-Tech Machines exports to 22 countries and holds the longest warranty in the Indian tissue machine industry — 18 months.
The publication is editorially independent. Our goal is to publish knowledge that helps the industry — not to sell machines. When we have a perspective on products, we say so.
Visit birlahitechmachines.com →1977
Family heritage since
22
Export countries
18 months
Industry-longest warranty
/ EDITORIAL STANDARDS
01
We write for practitioners, not for search engines.
Every article is written to answer a real question that a tissue converting business owner, plant manager, or machine buyer would actually ask.
02
We disclose our relationship with Birla Hi-Tech Machines.
This publication is funded by and associated with Birla Hi-Tech Machines. We believe the best way to build trust is to say so clearly, and then let the quality of the content speak for itself.
03
We do not publish sponsored content disguised as editorial.
If Birla Hi-Tech Machines products are mentioned, they are mentioned because they are relevant — not because we are being paid to mention them. We will always make the distinction clear.